• Services
    • BACK

      • Work Request Form
      • Business cards
      • Campus templates
      • General marketing consultation
      • Graphic design
      • Logos and branding
      • Photo gallery
      • Stationary and Letterhead (Dept. specific)
      • Translation Service
      • Web design
      • Web design tutorials and training
      • Partner Services
      • Digital Media Services (Library)
      • Print Shop
      • wouTV (Request a video)
  • Downloads
  • Logos and Branding
    • BACK
      • Photography Guide
      • Visual Identity Guide
      • Visual Identity System
      • Web Design Guidelines
      • Graphic Identity Quick Reference
      • Brand Identity
      • Licensing
      • Select the right logo
      • TOGETHER WE Design Guide
      • Order merchandise
      • Frequently used licensed vendors
      • Complete list of licensed vendors
      • Frequently used print vendors
      • Name badge ordering
      • WOU Typography/Font
        Minion (alternate Garamond)
        Avenir (alternate Arial)
      • WOU Colors
        Primary:
        RED: PMS 186 | HEX: #db0a29 | CMYK: 0c 100m 81y 4k | RGB: 227R 24G 55B
        WHITE: HEX: #ffffff

        Secondary:
        WOU BLACK HEX: #000000
        WOU GRAY: PMS: 421 | HEX: #c4c6c8 | CMYK: 0c 0c 0c 40k
        WOU SILVER: PMS: 877 | HEX: #a7a9ac | CMYK:
  • Communications
    • BACK
      • Editorial Style Guide
      • Student Communication Style Guide
      • Email Signature
      • Boilerplate
      • Basic Facts
      • Points of Pride
      • WOU Words (Slang)

      • WOU MarCom Policy
        MarCom Tips
      • Social Media
      • Social media directory
      • Social media guidelines
      • Should you make that social media account?
      • Want to be listed on WOU’s social media directory?
      • Media Relations
      • Press release
      • Photo
      • Media contact
  • People

  • Portal
  • Academics
  • Current Students
  • Employees
  • Give
  • Maps
  • Admission:
    • BACK
    • Admission
    • Apply
    • Get Info
    • Visit Us
Western Oregon University
search
  • Admission
  • Cost
  • Academics
  • Life at WOU
  • Athletics
  • Give
  • Portal
  • search

Marketing & Communication

Home » Brand Identity » Visual Identity System

Menu
  • Services
    • Back

      • Work Request Form
      • Business cards
      • Campus templates
      • General marketing consultation
      • Graphic design
      • Logos and branding
      • Photo gallery
      • Stationary and Letterhead (Dept. specific)
      • Translation Service
      • Web design
      • Web design tutorials and training
      • Partner Services
      • Digital Media Services (Library)
      • Print Shop
      • wouTV (Request a video)
  • Downloads
  • Logos and Branding
    • Back
      • Photography Guide
      • Visual Identity Guide
      • Visual Identity System
      • Web Design Guidelines
      • Graphic Identity Quick Reference
      • Brand Identity
      • Licensing
      • Select the right logo
      • TOGETHER WE Design Guide
      • Order merchandise
      • Frequently used licensed vendors
      • Complete list of licensed vendors
      • Frequently used print vendors
      • Name badge ordering
      • WOU Typography/Font
        Minion (alternate Garamond)
        Avenir (alternate Arial)
      • WOU Colors
        Primary:
        RED: PMS 186 | HEX: #db0a29 | CMYK: 0c 100m 81y 4k | RGB: 227R 24G 55B
        WHITE: HEX: #ffffff

        Secondary:
        WOU BLACK HEX: #000000
        WOU GRAY: PMS: 421 | HEX: #c4c6c8 | CMYK: 0c 0c 0c 40k
        WOU SILVER: PMS: 877 | HEX: #a7a9ac | CMYK:
  • Communications
    • Back
      • Editorial Style Guide
      • Student Communication Style Guide
      • Email Signature
      • Boilerplate
      • Basic Facts
      • Points of Pride
      • WOU Words (Slang)

      • WOU MarCom Policy
        MarCom Tips
      • Social Media
      • Social media directory
      • Social media guidelines
      • Should you make that social media account?
      • Want to be listed on WOU’s social media directory?
      • Media Relations
      • Press release
      • Photo
      • Media contact
  • People

Visual Identity System

Use this detailed breakdown to explore the different choices within our unit identity lookup system. To have your logo created complete the Work request form and select “Department specific stationery & logos” from the dropdown. 

Strategic Communications & Marketing is responsible for approving any and all usage of university trademarks.

 

MASTER BRAND

Typically for academic/external audiences:
Typically for student facing/internal audiences:

 

AM… A college, academic unit/program, administrative division or department

YOU ARE A BRAND EXTENSION.

 

I AM… A program within a unit

YOU ARE A SUB-BRAND.

Includes above logos for main unit and program name

I AM… Part of NCAA Division II Wolves Athletics

YOU ARE AN ATHLETICS BRAND.

Must utilize Mascot brands or Athletic wordmarks. Additional options exist, see full Graphic Identity Guide.

I AM… An affiliated student club or organization

YOU ARE A SPONSORED BRAND.

Typically supported only by fundraising or no budget. Should not utilize WOU brand, logo should say at Western Oregon University or at WOU depending on size limitations.

Occasionally, under rare circumstances, an adapted or unique logo is needed or has been grandfathered-in. Below find additional details.

I AM… A part of WOU and engage with external audiences or the full student body

YOU ARE AN ENDORSED BRAND.

May utilize the torch & shield or WOU Wolf Shield to build a unique logo

I AM… Affiliated with WOU, have a strong reputation, advance the mission and can be recognized as a separate brand

YOU ARE AN AFFILIATED BRAND.

Logo does not need to have any direct relationship to WOU logo. Master brand logo should appear on materials in partnership.

WOU logo

Facebook   Instagram   Twitter  YouTube  wouTV

WESTERN OREGON UNIVERSITY
345 Monmouth Ave. N.
Monmouth OR 97361

503-838-8000 | 1-877-877-1593

Tools

Campus maps
Canvas
Find people
Portal
WOU email
Technical support

Resources

A-Z index
Accessibility
Academic calendar
Class schedule
Jobs at WOU
Partnerships
Student services

Western Oregon University’s Land Acknowledgement
Western Oregon University in Monmouth, OR is located within the traditional homelands of the Luckiamute Band of Kalapuya. Following the Willamette Valley Treaty of 1855 (Kalapuya etc. Treaty), Kalapuya people were forcibly removed to reservations in Western Oregon. Today, living descendants of these people are a part of the Confederated Tribes of Grand Ronde Community of Oregon and the Confederated Tribes of the Siletz Indians.

Accessibility    Public Records    Privacy    Student Consumer Information

WOU prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by WOU.

arrow up