The importance of university identity
Below please find key components of Western Oregon University’s complete Graphic Identity Guide. For a complete understanding of how to utilize the university’s graphic identity please review and become familiar with the complete document. (link to https://wou.edu/marcom/
Become a vendor (licensing for merchandise)
To protect and maintain our identity marks and branding, WOU is represented by Learfield Licensing Partners: http://learfieldlicensing.com/essential_grid/western-oregon-university/.
If you have any questions, please contact Denise Visuano (firstname.lastname@example.org).
For information and/or approval on the use of all WOU logos and wordmarks, please contact Denise Visuano, director, publications and creative services at email@example.com.
University graphic standards
Color is one of the most important elements of the Western Oregon University identity system. Red (PMS 186) and white are the official primary colors for all of the Western Oregon University logos and wordmarks. If these colors are not available the logos should be printed in all black. Black is the official secondary color for all of the Western Oregon University logos and should be used to compliment the primary colors. WOU gray and silver are optional colors.
The Western Oregon University official primary logo and other marks are the foundation upon which WOU will build a lasting and indelible visual identity. They articulate and symbolize the core values, beliefs and traditions of the university. To download jpg, tif, or eps versions of the academic marks, click here.
NCAA Athletics mark (exclusive use only)
The Western Oregon University mascot logos were designed to create a consistent brand for the WOU Wolves. There are many variations to choose from so that there should be a design compatible with any application. The primary logo features a wolf, the official mascot of Westerns sports teams and the words “Western Oregon Wolves.” Use of the trademarked Primary Mascot logo is restricted to NCAA Division II-related programs and events. It must be reproduced using authorized digital files with the approved university colors.
Minion is a traditional, serif font best suited for projects that are more formal, as well as for academic and educational projects. This font is preferred for all university publications, as well as for general campus correspondence.
Avenir is strong, yet neutral, contemporary font. It’s considered readable and friendly, and works well with the university’s established identity.
If those fonts are not available, Garamond is an alternate font to Minion and Arial is an alternate font to Avenir. Arial should be used on the Web.