Visual Identity System

Use this detailed breakdown to explore the different choices within our unit identity lookup system. To have your logo created complete the Work request form and select “Department specific stationery & logos” from the dropdown.

Strategic Communications & Marketing is responsible for approving any and all usage of university trademarks.

MASTER BRAND

For external audiences:

For student-facing/internal audiences:
Wolves Shield

AM… A college, academic unit/program, administrative division or department

YOU ARE A BRAND EXTENSION.

I AM… A program within a unit

YOU ARE A SUB-BRAND.

Includes above logos for main unit and program name

I AM… Part of NCAA Division II Wolves Athletics

YOU ARE AN ATHLETICS BRAND.

Must utilize Mascot brands or Athletic wordmarks. Additional options exist, see full Graphic Identity Guide.

I AM… An affiliated student club or organization

YOU ARE A SPONSORED BRAND.

Typically supported only by fundraising or no budget. Should not utilize WOU brand, logo should say at Western Oregon University or at WOU depending on size limitations.

Occasionally, under rare circumstances, an adapted or unique logo is needed or has been grandfathered-in. Below find additional details.

I AM… A part of WOU and engage with external audiences or the full student body

YOU ARE AN ENDORSED BRAND.

May utilize the torch & shield or WOU Wolf Shield to build a unique logo

I AM… Affiliated with WOU, have a strong reputation, advance the mission and can be recognized as a separate brand

YOU ARE AN AFFILIATED BRAND.

Logo does not need to have any direct relationship to WOU logo. Master brand logo should appear on materials in partnership.

Western Oregon University’s Land Acknowledgement
Western Oregon University in Monmouth, OR is located within the traditional homelands of the Luckiamute Band of Kalapuya. Following the Willamette Valley Treaty of 1855 (Kalapuya etc. Treaty), Kalapuya people were forcibly removed to reservations in Western Oregon. Today, living descendants of these people are a part of the Confederated Tribes of Grand Ronde Community of Oregon and the Confederated Tribes of the Siletz Indians.

Accessibility Public Records Privacy Student Consumer Information

WOU prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by WOU.