Marketing ([programName=Business, B.S.])
Western Oregon University’s Marketing (Business, B.S.) concentration prepares students with the skills and knowledge needed to fulfill challenging roles that require innovative and creative thinking. Graduates are ready to explore rewarding and dynamic opportunities driving business growth with innovative strategies for all kinds of organizations.
credits required for major
Program Details
Learning Outcomes
[outcomes]
Courses
[courses]
HEM BASNET
NTT Instructor, Economics, Business/Economics Division
basneth@wou.edu
MARIANNE BRADSHAW
NTT Instructor, Business/Economics Division
bradshawm@wou.edu
PAUL DISNEY
Adjunct Professor, Business/Economics Division
disneyp@wou.edu
ARA DUDDLESTEN
Recruitment and Retention Advisor, Business/Economics Division
duddlestena@wou.edu
MARK ELTON
NTT Instructor, Business/Economics Division
eltonm@wou.edu
SUSAN GRAHAM
Instructor, Business/Economics Division
grahams@wou.edu
JOSH GROVER
NTT Instructor, Business/Economics Division
groverjs@wou.edu
SHAUN HANSEN
Professor of Management , Business/Economics Division
hansens@wou.edu
CHRISTY HAWLEY
NTT Instructor, Business/Economics Division
hawleyc@wou.edu
BOJAN ILIEVSKI
Professor, Division Chair, Business/Economics Division
ilievskib@wou.edu
ANNA MAHONY
NTT Instructor, Business/Economics Division
mahonya@wou.edu
KEVEN MALKEWITZ
Professor, Business/Economics Division
malkewik@wou.edu
RAJEEB POUDEL
Associate Professor, Business/Economics Division
poudelr@wou.edu
MARTIN SCHULZ
NTT Instructor, Business/Economics Division
schulzm@wou.edu
KATE SCHWARZLER
NTT Instructor, Business/Economics Division
schwarzlerk@wou.edu
JENNIFER YANG
NTT Instructor, Business/Economics Division
yangj@wou.edu
ZENON ZYGMONT
Professor, Business/Economics Division
zygmonz@wou.edu
Where This Degree Can Take You
Studying Marketing opens the doors to a rewarding and dynamic career. Students gain the skills to navigate the ever-evolving digital marketing realm, including social media, data analytics, and consumer behavior analysis. They are prepared to work in brand management, market research, advertising, digital marketing, and sales. They learn the importance of creatively engaging audiences, and how to drive business growth and shape innovative strategies for all kinds of organizations.
Potential Careers
- Marketing Manager
- Digital Marketing Specialist/Manager
- Market Research Analyst
- Brand Manager
- Advertising Account Executive
- Sales Manager
Potential Employers
- Corporations (i.e., Adidas, Columbia Sportswear, Alaska Airlines, Weyerhaeuser, Intel, Microsoft, Starbucks, Expedia Group, Amazon)
- Marketing Firms/Consultancies (i.e., Wieden-Kennedy, CMD Agency, R2C Group, Sockeye, Nemo Design)
- Public Relations Firms (Lane PR, Gard Communications, Murphy Media Services)
- Governments (i.e., State of Oregon, US Federal Government, City of Salem)
- Nonprofit Organizations (i.e., United Way, American Red Cross, Habitat for Humanity, Oregon Wild)
Consider This Degree If You…
Want to Learn to Think Strategically
Are you a strategic thinker who is also creative, analytical, and interested in what makes people tick? You really should consider studying Marketing!
Mere Creativity, Analytics, and Communication
Studying Marketing builds a versatile and valued skillset that merges creativity, analytics, and communication. Marketing graduates earn great salaries and become sought-after experts skilled at developing compelling narratives and influencing consumer decisions.
