Jan. 21 2026 | Hannah Field | Editor-in-Chief
Recent bookstore statistics prove that popularity for local businesses in the US is climbing rather than subsiding five years after the coronavirus shutdown, with communities rallying and the landscape of bookstores adapting to meet modern demands.
The American Booksellers Association, or ABA, reported a membership increase of 18% and 323 new brick-and-mortar, pop-up and mobile stores opening across the United States in their 2024 annual report. They noted that 2024 had “the most successful Independent Bookstore Day to date.”
According to Harvard Business School, despite local bookstores struggling to remain afloat during pandemic regulations that limited business operations and corporations like Amazon dominating the industry, localism has become a social movement that has been steering indie bookstores back to the forefront. Communities have emerged to shop small and support local businesses in the wake of recent corporate boycotts against companies like Starbucks, Target and Amazon for their various methodologies, including anti-union sentiments alongside a lack of corporate accountability and diversity inclusion.
Abe Richmond, owner of Browsers’ Bookstore located in Albany, Oregon, said, “I was working here during the pandemic. It was obviously bizarre, and we closed for several months, but the customer base rallied behind us. So we would do sidewalk drop-offs, they would pay for it over PayPal or whatever, Instagram, and then we would package their books and put them on the porch.”
Richmond bought Browsers’ from the previous owner after graduating from Oregon State University, having been an employee of his, and has been at the forefront for more than three years. While Browsers’ Bookstore handled the precarious nature of being a small business during the pandemic, the customer base has also adapted to new ownership — and adapted well, with Richmond being recognized across town as the owner of Browsers’ and building a solid rapport with customers who seek out his services specifically.
When it comes to Amazon and Barnes & Noble, resale bookstores like Browsers’ suffer less than one might think. “I like them because people will spend $40 on a new hardcover in Salem and then read it, and then not know what to do with it, so then they bring it here. And I have a fairly new, good-shaped book.”
Customers who drop off books may receive in-store credit at Browsers’ to spend. Beyond that, Richmond also displays local authors and merchandise drawn by nearby artists. “It’s counterintuitive. Because who is this person, you know? But then, if you point it out, like, ‘Hey, they live in Albany or Corvallis,’ people are like, ‘Oh, I’ll read it almost just for that sake.’ Whereas if it was some other book that you’d never heard of, they’d probably pass over it.”
He also noted the enjoyable community aspect when authors host signing events at Browsers’, bringing a sense of life to local stores. Richmond also instrumented a film drop box through Light Rider Studios, meaning customers can drop off their film to get developed on their behalf and delivered.
Bookstores have been changing since the 1970s, with 43% of local bookstores closing between 1995 and 2000, reminiscent of the decline in physical bookstore sales through the Kindle push in the late 2000s and 2019, when Amazon had sold more than half of all books in the United States. Jeff Bezos, owner of Amazon, stated, “Amazon isn’t happening to the book business. The future is happening to the book business.”
Amazon was founded in 1994 as an online bookseller by Bezos. Since then, the ABA has labeled it an unchecked monopoly, claiming that it stifles competition and that it has an enormously negative impact on the bookselling market. Amazon was able to expedite growth, printing an effective blueprint to attract customers and obtain and keep wealth by failing to comply with tax regulations and offering duty-free purchases.
Amazon also regularly offers discounted books, undercutting businesses that have to sell at full price in order to stay afloat. Booksellers have been forced to drop employees in order to stay profitable — which could also be a part of why Richmond and Sydney-Anne Graves are the sole paid workers as owners of their respective businesses, Browsers’ Bookstore and Monarch Books.
Regardless, Richmond and Graves have found success. And, according to the Associated Press, others are too; more than 200 local bookstores were predicted to open across the country between 2023 and 2025.
Monarch Books only just started in April of 2024 out of Lebanon, Oregon, owned and founded by Sydney-Anne Graves, who was a senior in high school when she encountered at a coffee shop the landlord of the building in which Monarch Books resides. That conversation alone spurred Graves to tell her mom later that night: “Mom, I’m buying a bookstore.”
After touring the building — reportedly falling in love with it — and dedicating multiple weeks to deep-cleaning, Monarch Books came to life under Graves’ new ownership and keen eyes.
“We opened, and (that) first day, it was really busy,” said Graves. “And I was like, ‘Okay, this might work out.’ It was really busy. And then, ever since, I’ve been slowly getting more inventory in, decorating, getting it to my vibe. I really love a lot of colors and plants, and there’s still a lot of ideas I have for in here, but it’s come so far from where it originally was.”
Richmond expressed appreciation for the anti-corporate push in 2025, leading to more local shoppers steering clear of Amazon and other corporate sellers. In the current political and social state of the US, local businesses may be inclined to further build queer-safe communities and book selections as opposed to corporate booksellers — potentially building a reliable customer base seeking a supportive book hub and shared community.
Browsers’ Bookstore remains open consistently under Richmond’s new ownership and maintains a loyal clientele across nearby cities. A good chunk of customer interaction relies on online postings and website sales through Browsers’ Bookstore’s virtual pages.
“I sell a lot (from what) I post on Instagram, and then people will be like, ‘Hey, I’ll take it.’ And so they come in and pay for it,” said Richmond. “It’s weird, though, because say you wanted a book we don’t have. It shocks me every time how many people are like, ‘Hey, can you order it for me?” Instead of them hopping on Amazon, because we go through a new book distributor. But I think it’s because people want to support. I think people like having bookstores.”
“It’s just so awesome, and it’s really cool to see that so many people still support the book community,” said Graves. “I was really nervous about that. I know I read and I know some of my friends read, but I don’t know how many people actually still buy books or shop downtown — so I think that was the most nerve-wracking part about it. But it’s been really great.”
Another aspect of the resurgence of bookstores is the online platforms Instagram and TikTok, cultivating an online community of book lovers. Dubbed “bookstagram” and “booktok,” readers and writers participate in hashtags, giveaways and online sharing, creating trends and catapulting books onto bestseller lists through sheer word of mouth via the internet.
“I feel like I get new customers every single week,” said Graves. “There are so many people who still love reading and that’s (been) helped a lot with bookstagram and booktok, different things that have really kind of inspired people to get back into it, which is so cool.”
“Taylor Swift — I’m not sure what — did something with Shakespeare,” said Richmond. “I’ve had so many women, and girls, college and under, be like, ‘I need Shakespeare.’ … It’s the same, if a movie comes out of a book, people flood the place, like when ‘Dune’ came out. Yeah, I couldn’t keep ‘Dune’ to save my life.”
“I was like, ‘Why is my Shakespeare selling all of a sudden?’ Nobody cared about this before,” Graves joked.
Taylor Swift’s most recent album, “The Life of a Showgirl,” features imagery, lyrics and photography modeled after Shakespeare’s character Ophelia in “Hamlet,” no doubt causing the wave of Shakespeare-mania that Richmond and Graves both experienced. “Dune” amassed a box office of more than $400 million in 2021 and “Dune: Part Two” grossed $715 million in 2024, with the “Dune” franchise built off of six core books written in the 1960s through the 80s.
However, there is a catch to the media frenzy. Allison K. Hill, CEO of the American Booksellers Association, blames Amazon: “Amazon is now the water we swim in … There are multiple ways that an independent bookstore is forced to not only interact with Amazon, but support them — books made into shows streaming on Prime Video are printed with Amazon stickers on the cover.”
Regardless, books have long since had movie adaptations, and well before Amazon and other corporations took hold. Much like local bookstores, movie theaters are becoming increasingly popular — for the second time. Upcoming releases like “Wuthering Heights,” “Project Hail Mary” and “Sunrise on the Reaping” are all 2026 book-to-movie adaptations spanning classic literature, sci-fi and the famous Hunger Games franchise. Show adaptations are equally successful, with notable pop-culture stars of book-to-show adaptations being “The Summer I Turned Pretty,” “Heated Rivalry” — currently thriving on HBO Max — and “Bridgerton.”
With books inspiring much of modern media turnout, it’s unlikely that books and bookstores will succumb to the strains of aging. In a way, books are trendy again, as the statistics prove — Barnes & Noble opened almost 70 new locations in 2025 and has more on the way.
Hill said in a statement in the 2024 annual report, “The numbers only tell part of the story. This momentum occurred despite significant challenges: the usual ones like thin margins, rising costs, and Amazon’s chokehold on our industry, and urgent threats that shook the very foundation of our work as the right to read and access books faced sustained, coordinated attacks.”
The current presidential administration has made a dedicated effort to place bans on books that affect educators and librarians, limiting access to certain content, especially that which discusses gender, race and sexuality. While that’s less likely to impact independent booksellers, the pressure remains to conform as book access limits book readers and their interests. Additionally, independent bookstores can rely on author visits and community involvement; divisive political action can split a customer base or turn away potential author-bookstore collaborations. The ABA, when discussing concerns for people interested in opening a bookstore, cited “free expression challenges.”
Portland’s own Powell’s Books — the largest independent and used bookstore in the world, spanning one city block and containing over a million potential reads — participated in the ABA’s Banned Books Week event in 2024, discussing the right to read, spreading awareness about book bans and hosting panels.
ABA also conducts the yearly Independent Bookstore Day. In 2024, when the ABA reported the highest participation numbers to date for the event, ambassador Amanda Gorman stated, “Independent bookstores are vital hubs of creativity and community. They offer curated selections that foster discovery for readers, while providing vital support and a platform for diverse voices for writers and other creators. They are the true modern-day town square, the beating heart of our communities, and a place for meaningful interaction and human connection.”
The day involved 1,216 stores from across all 50 states.
“Our mission — to help independent bookstores survive and thrive — remained at the core of everything ABA did,” said Hill.
While the 2025 annual report from the ABA won’t arrive until mid-2026, the expectation is that the indie bookselling industry will only continue to grow in spite of the last decade’s challenges, with Graves adding, “I don’t think books will ever go out of style.”
Contact the author at howleditorinchief@wou.edu
