Never Retallack | Entertainment Editor
On Sept. 24, Shane Dawson, a famous YouTuber, released a trailer called, “The Beautiful World of Jeffree Star.”
Shane Dawson started posting YouTube skits in 2008. As one of the original YouTube stars, Dawson has evolved with his channel, growing from inappropriate skits to making mini-documentaries.
Jeffree Star had an even earlier start on the media site; beginning in 2006, his main purpose was posting makeup tutorials, as well as discussing his personal life.
Star has over 16 million subscribers and Dawson has over 20 million subscribers, collectively making them a powerhouse team.
On Aug. 1, 2018, Dawson posted a video called, “The Secret World of Jeffree Star,” where he showed how Star is not only a beauty influencer, but also has a multi-million dollar makeup company. During this video, Star joked about Dawson creating a makeup brand in partnership with him, but it wasn’t until later that they agreed to go through with the idea.
Starting in Sep. 2019 Dawson’s series, “The Beautiful World of Jeffree Star” shows the entire process of creating an idea for makeup, the money and time that goes into it, and the overall drama in the beauty world.
There are six videos, each running an hour long, that have been released so far, letting the world see the challenges that Star and Dawson went through for work and in their personal lives.
On Oct. 29, a new video revealed Dawson’s eyeshadow palette, “Conspiracy,” and his other products. The name and concepts for each product — even down to the name of each shadow — is connected to memes within his YouTube channel and his life.
On Nov. 1, Dawson’s makeup was released on Star’s site which struggled to remain functioning for the first hour that the makeup was presented.
Most of Dawson’s products had sold out within a few hours, and the remaining products were there as a byproduct of the site crashing and not making them available until later in the day.
The video shows Dawson and Star trapeze through the complicated world of beauty, and Dawson will continue to produce videos covering their journey of what happens after his product has been released.
Those who would like to buy any of the merchandise released can visit https://jeffreestarcosmetics.com/collections/shane-x-jeffree-conspiracy-collection.
Contact the author at howlentertainment@wou.edu
Photos courtesy of jeffreestarcosmetics.com
