By: Ashton Newton
Entertainment Editor

Disney is well aware of the massive fan base that Star Wars has. Hundreds of thousands of people from all ages adore the series and, subsequently, are fully prepared to throw their money at it. With last year’s reboot of the Star Wars franchise, Disney announced that a new Star Wars film would be released every year until 2020. One year will be a part of the trilogy; the next will be a standalone story. Disney has also started an annual tradition called Force Friday where all the upcoming film’s merchandise will be released.
Force Friday of last September, prior to “Star Wars: The Force Awakens”, was a massive success. Fans flocked to stores all over the world to get their hands on toys, clothes and more for the new film.

Disney is continuing the tradition for the newest film “Rogue One: A Star Wars Story” which releases this December. This year’s Force Friday took place on Sept. 30. Stores such as Wal-Mart, Target and Toys R Us had special displays set up featuring all the new merchandise.

Toys R Us opened its doors at 12:01 a.m. for eager customers who couldn’t wait to get their hands on the new merchandise. I was one of those customers, standing in line for an hour before the opening with about 40 other people, a lot of whom brought lawn chairs and blankets and were there hours before me. Darth Vader, Chewbacca, Rey and a Scout Trooper were even there to take pictures and get people excited.

When the doors opened people went crazy grabbing items and piling them high in their carts. Employees were handing out free t-shirts and posters as well.

As for the new merchandise, Disney released a large amount of action figures for the upcoming film, as well as updated figures from previous films, such as an updated version of Kylo Ren. Due to the limited quantity, people were especially interested in the Toys R Us exclusive six inch Hovertank Pilot. I had to fight for that one. Other items available included a replica Stormtrooper helmet, new Darth Vader masks, a Bluetooth speaker that looked like BB-8 and many new Funko Pop bobble heads.

Not all of the new merchandise is from the upcoming film. The animated TV show “Star Wars: Rebels”, which just aired the premiere of its third season, received many new figures and bobble heads as well. Sphero’s remote controlled BB-8, which was released on Force Friday last year, received an upgraded wristwatch that allows users to use hand motions to control BB-8 and essentially use the force.

Lego also had a large amount of new sets for the upcoming film showcased. Five new sets are now out on Amazon and at other retailers, all brand new vehicles from “Rogue One”. Lego also released three new buildable figures.

All the new merchandise is out now at Toys R Us, Target, Wal-Mart, F.Y.E and more. “Rogue One: A Star Wars Story” comes out on Dec. 16.

Contact the author at journalentertainment@wou.edu