Simson Garcia | Sports Editor

J. Cole’s “KOD” arrived on April 20 and, while he’s progressed and improved as an artist, his new project regressed towards the end.

While varying styles of instrumentals are constructed, ranging from newly stylized modern trap beats to old-school hip-hop influences, Cole’s narrative is what keeps “KOD” afloat. “KOD,” or “Kill Our Addiction,” is based around Cole learning to cope with some of the problems his current generation is also dealing with. For instance, in the album’s trailer, Cole revealed part of how the album developed, “If I turn on the TV right now, it’s not going to be long before an advertisement pops up that says ‘are you feeling down? Have you been having lonely thoughts?’”

Cole tries to grasp the listener consciously. He touches on multiple addictions his generation has been afflicted by and how they might cope with each: technology, drugs, sex and alcohol. But the messages are deeper and, at times, have a double meaning. Cole engages the listener to closely analyze the problems they may also have faced.

For example, “ATM” is a track about the obsession of money and the American dream, and how the dream consumes people. In the refrain he repeats, “Count it up, count it up, count it up, count it,” then responds sarcastically with “Can’t take it when you die, but you can’t live without it.”

“Photograph,” too, deals with obsession as it’s about a boy’s strong interest toward a girl’s social media account — though he’s never met her in reality.

While I get the many interplaying themes, and completely appreciate the diversity KOD strings together, because hip-hop truly needs an army of poets to talk about different issues — they’re simply outnumbered by the invaders of trap music — at KOD’s core is the current generation’s endless addiction to things. Technology is one “Photograph” spoken of as well as drug addiction that’s layered throughout several tracks.

But “KOD” struggles to hold together until the very end. Cole is so invested in topics related to addiction and unwillingness to heal, it’s not something you can re-listen to, and nod your head until the end. Upon finishing, I found it to be a sad case of an endless cycle of our society’s problem with addiction, especially with drugs and alcohol. It’s only right since Cole displays through the songs what he’s undergoing and how hard it is to overcome. I understand that aspect. But it’s not together because there’s an unfulfilling resolution to “KOD,” which could be due to Cole supposedly crafting the album in short time.

Just as important, the instrumentals became too melancholic for my liking. Even though I dig jazz samples and classic hip-hop rhythms, the beats encoded with the messages didn’t keep me vibing. “KOD” is listenable, attention grabbing through the first seven tracks, but towards the end kept me questioning and hopeless.

Only two tracks I can say are completely catching me by the ear and will get more than a few replays.

The piano sounds from “The Cutoff” are reminiscent of Jay-Z’s “Dead Presidents,” an all-time favorite of mine. In the song, he talks about friends he’s cutoff and the stages they went through until their relationship eventually split, something I’ve come to face with recently.

Second, “ATM” has this message and tempo I was hoping the latter half of “KOD” would include more of. As I mentioned earlier, the lyrics are about the sad affair we have with money, but Cole’s beat and flow carries the song. Even though he states things like “without it I’m miserable,” he comes in with a force vocally. I love how he’ll say something like “I’m stacking this paper, it’s sort of habitual,” but while doing, there’s a sense that he’s basically insisting to be conscious about the idea of money, as he states with “proceed with caution, I heard if you chase it only results in, a hole in your heart.”      

I’ve only listened to “KOD” two times over. While a step up from his previous release, “4 Your Eyez Only,” “KOD” was a complete miss when compared to his penultimate “2014 Forest Hills Drive” album, but, like Cole says in “The Cutoff,” time will only tell who is on his side, or “KOD”’s side.

Contact the author at journalsports@wou.edu

Photo by: dreamville.com