Written by: Sierra Porter | Staff Writer
Netflix is an American subscription streaming service that was created in 1997 by founders Reed Hastings and Marc Randolph. By 2007, they launched their streaming service to compete with Blockbuster which implemented several different family plans. Recently, Netflix has been cracking down on their single household and password sharing policies — making it an absolute nightmare for travelers, large families and especially college students.
The cheapest plan is the standard plan with ads which allows for two devices to watch TV shows and movies for $6.99.
The standard plan is ad-free, full HD, allows for access among three devices and has the option to add an extra member– for an additional cost of 7.99 a month. The premium plan is also ad-free but offers ultra HD, is accessible on four devices and has the option to add two extra members for $7.99 each.
The new ability to add members at an extra cost has encouraged Netflix to crack down on password sharing outside of a single household. This means that if one attempts to log in to their Netflix account outside of the designated household, it will log out all other members; regardless of if it is still within the device limit. This policy seems to be a desperate money grab, as it forces members to either buy more expensive plans or pay additional costs.
Why is this a game-changer for so many? For many students, the full college experience includes living in the dorms, but that also means all funds usually go towards those expenses. Tremendous amounts of students report being forced off their family plans during the months they are on campus — either forced to live without the streaming services or ponying up the extra cost to be an additional member.
Avid travelers also face this issue from time to time as they lose the ability to log into Netflix in the many places they stay while traveling. Again, one will have to log out the rest of the family in the household and deal with the wrath of streaming rights rage, ball up the extra fees or drop Netflix overall.
This policy change has been a pain for many and up to 62% of password borrowers said they would rather stop using the streaming service in total than purchase their own account. Netflix’s attempt to force watchers to buy their services, especially the more expensive services, has thus far not been as successful as they hoped. Immediately after these changes, Netflix lost almost 1.2 million subscribers — their biggest loss in over a decade.
Many are canceling their subscriptions and switching to other streaming services, and we can’t blame them.
Contact the author at howlstaffwriter@wou.edu
