Written by: Claire Phillips | Entertainment Editor
In 1913, inventor William Stanley Jr. fused vacuum insulation technology with steel in a portable thermos, and the Stanley company was born. The original Stanley cups of the early 1900s were built specifically with the working class in mind. Through World War I and II, the cups were used to hold soup, coffee and even transport human organs.
Between the variety of sizes and strength of the cups, Stanley has been a beloved brand for over a century. However, the company has skyrocketed in popularity over the last few years. After the new year, Target released a collection of limited edition Valentine’s Day Stanleys, and hundreds of people lined up outside, even got physical with one another, hoping for a chance to get their hands on one… or maybe five.
A sea of Stanley fans were falling over each other in a frantic race to the stainless steel finish line. Some collectors were pleased with their pre-Valentine’s purchase, while others took advantage of the frenzy to resell the rare tumblers. On eBay, the Stanley cups are being resold individually for almost 300 dollars.
So, when did Stanleys stop being a cup for blue-collar workers and become the favorite brand of suburban moms, teenagers and college students? The first fact is that Stanley is a sustainable and reputable brand. Their products are designed to be durable and hold a multitude of substances.
The second contributing factor to Stanley’s popularity is the accessibility of the internet and its cycling trends. Other popular reusable water bottle brands such as Hydro Flask, Swell and Yeti have also made their way to the screen over the past few years. Stanley provides many pretty colors to collect, and, as seen already, the buyers go crazy.
The question many people have asked is: why does anyone need more than one reusable water bottle? Many use these cups daily for hot beverages, so they do get use out of them — but Stanley prides themselves on durability for a reason. The daughters of working men have taken to the internet to show off their “trendy dads” and the Stanley thermoses they have been proudly using for decades.
The issue of Stanley consumption cannot be solved by the answer — reusable equals good, plastic equals bad. When it comes to the material used to make one water bottle, it can take ten to twenty uses of a reusable water bottle to counteract the effects of a plastic one. Multiply that times a whole collection of Stanleys — one can only hope those water bottles will be used for a lifetime.
Contact the author at howlentertainment@wou.edu
