Mount Hood

The nostalgia factor

neopets.com

Zoë Strickland | Editor-in-Chief

The other night, I stayed up for three hours playing games to earn points on “Neopets.” Don’t get me wrong, I love Neopia as much as the next childhood-reminiscent 21-year-old, but shouldn’t I spend my time doing something else? The short answer is: yes. Ideally, I wouldn’t spend three hours trying to feed my Neopet enough food to satisfy ten years of neglect.

However, the games identical to how they were when I played them in elementary school sucked me in.

I wasn’t lured in by amazing graphics or complicated tasks. What got me instead was the familiarity of all of my old Neopian haunts. I stayed for the nostalgia, not the neopoints.

Nostalgia is powerful. It kickstarts games like “Pokémon Go” and allows us to justify paying $35 for a 12-pack of Surge. Though there are no real numbers tracking the effectiveness of nostalgia marketing, it has relatively no competition when it comes to being an effective marketing tool. After all, most products that you connected to in your youth were already marketed to you at one point. You’ve already formed bonds and associations with them.

Using nostalgia to market products works because it taps into our emotions. If you have positive childhood experiences with Lisa Frank folders in elementary school, you’re probably more likely to be drawn to the makeup brushes that are reminiscent of Frank’s designs. Humans are naturally drawn to things that we believe will result in positive experiences, so it makes sense for us to subconsciously or consciously emulate the youthful feeling we get when we use games or products from our childhood.

Nostalgia marketing works because we romanticize the past as a way of coping with the future. It’s easier to take a break from homework to play “Neopets” than it is to take a break and read the news.

 

Contact the author at zstrickland14@wou.edu

Curiosity is your compass

njcu.edu

Sam Dunaway | News Editor

For those interested in traveling across North America, gaining a different perspective on the world and creating lasting memories, all of this and more can be accomplished through the National Student Exchange program.

The National Student Exchange is an opportunity for Western students to study away at one of the 180 universities also participating in the program. Qualified individuals can spend up to a year at an out-of-state university while paying Western tuition rates and earning credits that count towards degree completion at Western.

In addition to participating universities in the fifty states, United States territories such as Guam, the U.S. Virgin Islands and Puerto Rico are also a destination option for students. Study abroad to Canada goes through the National Student Exchange program as well.

Debbie Diehm, National Student Exchange Coordinator, commented on the numerous opportunities available for students, “North America is a big continent,” Diehm remarked. “There are opportunities to go to an urban setting, maybe an NCAA Division I university, a doctoral-granting university or a university that’s smaller than we are, located in Nova Scotia, Canada, and has a very Scottish feel to it … There are so many amazing people and places out there.”

Students must meet the eligibility requirements to apply for the National Student Exchange. This includes at least a 2.5 GPA, good academic standing and having completed at least one academic term before applying for the program.

This program is a low-cost opportunity for students to travel and experience new locations while progressing toward their degree. Students will work with the program coordinator and their academic advisor before departing to determine how the credits acquired during the exchange will meet Western degree requirements.

Stephanie Magee, sophomore art major, is currently attending New Jersey City University as part of the National Student Exchange. “I chose NSE because I wanted to explore the east coast and some possible masters programs,” Magee explained. “My exchange university is about an hour by train to the heart of Manhattan … I’ve met people from all over the world, from Korea to Cypress. If I could put into words how great this program is, I would.

When asked why this program is important, Diehm replied, “Experiences like National Student Exchange, studying away, give you a perspective of something different. Whether it’s weather, geography or culture … Looking outside of where you grew up and experiencing something different, even for a short period of time immersed in a university setting somewhere, there are skills that you can articulate on a resume that show you have a broader perspective … And that’s another opportunity that Western provides for our students.”

Applications for the 2018-2019 program are due on Feb. 15.

For questions about the National Student Exchange, contact Debbie Diehm at diehmd@wou.edu or visit the information session on Jan. 17 at 3:30 in the Ochoco room of the Werner University Center.

Contact the author at journalnews@wou.edu

What is Measure 101?

wweek.com

Sam Dunaway | News Editor

Oregon Measure 101, Healthcare Insurance Premiums Tax for Medicaid Referendum, is on the ballot for the special election on Jan. 23, 2018. The measure addresses taxes on hospitals and insurance companies to fund Medicaid, which provides healthcare coverage to 1 in 4 Oregonians.

 

Arguments in support of Measure 101

  • Taxes imposed on insurance companies and hospitals would provide funding for healthcare for low-income individuals and families.
  • The Measure will stabilize insurance premiums purchased by individuals and families.
  • Over 1 million Oregonians benefit from the Oregon Health Plan.
  • All Oregonians will have access to mental health care.
  • A “no” vote would require budget cuts to be made in other areas of the state budget.

 

Arguments in opposition of Measure 101

  • Measure 101 will impose a tax on student health plans.
  • Middle-class families that don’t qualify for government-funded health plans will pay an increased healthcare tax.
  • Oregon school districts will pay $25 million for healthcare taxes.
  • Medicaid provides healthcare to immigrant children illegally residing in Oregon.
  • Increased taxes will affect small businesses more than insurance companies.

 

Visit oregon.gov for more information.

 

Contact the author at journalnews@wou.edu

Running with Dustin

Dustin Nading

Simson Garcia | Sports Editor

Who is Dustin Nading? In the flesh, “he’s a guy from Longview, Washington, currently running track and field, and studying exercise science at Western.” Here’s a runner, who in 2016 finished in either second or first for his team in five total meets. Then, in 2017, he was part of the Wolves’s indoor national championship team in distance-medley-relay. He’s also a student closing in on graduation with a goal of earning his doctorate degree in physical therapy, while looking towards a professional track and field career after Western.
He’s a son who admires his father Jeff Nading the most, and a reading and video game enthusiast among other things. “Obviously one of my main interests aside from running in general, is following and watching sports, even when I’m not participating. But reading is something I care tons about. You know: new literature, old literature; fiction, non-fiction.”
With allocation and timing being two important things in running, if there’s time for it, he’ll enjoy his leisures playing Fortnite, a video game. What is Fortnite? “So you start out by dropping into a map with 100 other people, you try to be the last one alive, and you get one life. It’s a pretty fun online game.”

The game has brought along with it a sort of bonding experience for Nading and many of his teammates who also play.
“Most of my hobbies revolve around things you can build relationships in.”
When not on the track or in the lounge, Nading’s in the lab applying science with athletic performance. A junior majoring in exercise science his favorite course in the field? “Probably physiology of exercise. It really digs into what goes on when your doing different activities, aerobically or anaerobically,” he said. “A lot of times, you’ll go out and do a hard workout and you’ll feel this burning in your muscles, and you’re like ‘why does it hurt like that, why’s that happening?’ and a lot of what that class was was just getting to the cellular level and asking ‘How does your body respond to different kinds of exercises and why you feel the way you feel.’”

It’s all about figuring out the means to your end Nading explained. “So I think understanding things like that makes you not only a better athlete, or better academically, but makes you better at almost every other aspect of your life.”
Back on the track, Nading put that and everything into view this past Saturday, on Jan. 13 at the indoor track preview in Washington, his home state. He ran the 3,000 meters finishing sixth overall and set a new GNAC record time of 8.11.67. That bettered teammate David Ribich’s 2017 mark by two seconds; Nading received the GNAC athlete of the week award afterwards. There he was also guided by several teammates in multiple events. Overall, the team broke five records. It’s been quite a year for Nading and the Wolves. They’re fresh off competing in the Cross Country Nationals back in December, where the men’s team finished 21st overall. And after winning indoors in 2017, the Wolves look to repeat in the current indoor event. Looking back on the indoor meet last year, he took time to reflect on his championship teammates. “Those are people,” speaking about seniors Ribich and Joshua Dempsey “who’ve made great athletic performances and people I respect immensely.”
With sights always set on the track, he has a dynamic view of it. “There’s so many great athletes and role models to learn from. And one of the greatest things about it is is it’s so extensive. There’s a niche and place in the track world for almost everyone whether that’s running or watching which going back to the hobbies is something I enjoy because even when I’m not performing there’s always some performance you can learn from.”  
For Nading, these are things and people he emulates and applies to improve his own performance and athletic ability.
“Every time I step on the line, I race for excellence. I’m representing my school but above all else, I’m representing my teammates and one thing going through my mind is I’m going to run to the best of my ability. I’m going to do all of the little things to get the big result in the end.”
Passing the baton, Nading gave advice for young up and coming runners, advising them to, “Believe in your teammates, and invest early in the sport because the sport will invest in you and that goes from paying attention to performances, watching, to working on your technique, to putting in the time for working out and bettering yourself … but if you invest in the sport in every aspect, you will undoubtedly get a return more than would you have expected.”

Contact the author at journalsports@wou.edu

 

Wolves Split Road Trip In Alaska

wouwolves.com

Morgan Swaim | Freelance writer

The women’s basketball team traveled up to Alaska to play two conferences games on Jan. 11 & 13, securing their second road win of the season in the process.  

On Thursday, the 11, the Wolves were up against the conference leading Alaska-Anchorage Seawolves. The Wolves kept the game highly competitive to start, with the score being 23-17 at the end of the first quarter.  

As the game went on though, the Seawolves proved why they are the sixth ranked team nationally. The Wolves surrendered a 23-9 second quarter, and were not able to get any momentum after, suffering a 85-53 loss.

Turnovers were a key issue in the game, as the Wolves coughed up the ball 24 times. Juniors Savannah Heugly–a forward and guard Kennedy Corrigan lead the team in points, with both topping double figures scoring 14 and 11.

The second game of the week was also played on the road, this time against the University of Alaska-Fairbanks. Coming into the game, the Nanooks had struggled recently against conference opponents, losing all games against GNAC opponents.

The Wolves made sure that streak continued on Jan. 13, and picked up their second road win in the process. The play on the defensive end contributed a large part to the win, as the Wolves were able to grab 12 steals and hold Alaska-Fairbanks to 31.1 percent shooting.

Heugly was once again a key contributor. The junior scored 20 points, had 13 rebounds and stole the ball four times in the victory. Shelby Snook came in the game as a substitute to score 18 points, helping the team out score Fairbank’s bench by 16.

The game was in the paws of the Wolves for a large portion of the 74-54 victory. The Wolfpack hope to make something of a run in the next three games, all at home. Next on tab are the Montana State Billings Yellowjackets in a red out game. Tipoff is set for 5:15 p.m.

 

Contact the author at mswaim16@mail.wou.edu

Wolves gain and maintain

wouwolves.com

Simson Garcia | Sports Editor

A fierce Wolves team clawed their way to two wins this past week on Jan. 11 and 13. Improving their win-loss mark to 15-1 overall and 8-1 in GNAC play, they first played at Saint Martin’s, getting the decisive victory, 79-71. They maintained their successful week in Seattle defeating Seattle Pacific, 83-79.
Marching in first were the Saints with a 10-4 record, ranked fourth overall in the GNAC. Leading the charge, was Saints’s guard Luke Chavez with 17.2 points per game while forward Tavian Henderson is shooting 78 percent on the season, a top mark in the GNAC.
Senior forward Tanner Omlid led the Wolfpack, however, running the score up to a 41-30 lead after a 15-0 run early in the first half.
The Saints came back in the second half and kept biting at the lead, cutting the margin to as low as three at one point.
A 19-point, six-rebound, three-assist, two-block and two-steal stat line on the night by Omlid as well as 24 points in bench production kept the Saints at bay.
In front of the Saints in the GNAC standings is the Seattle Pacific Falcon squad that landed on Jan. 13 sporting a 5.6 rebounding margin versus its opponents.

Omlid again was everywhere on the stat board. The second game was a mirror image of the first as the Wolves led by double-digits for most of the half and pinning the Falcons, 51-40. The Falcons were a different team, however, and managed to pull ahead, 79-78, with a minute remaining in the game.

Wolves forward JJ Chirnside came up big on the defensive end grabbing two clutch steals and a block in waning seconds. Omlid finished the night with 20 points.

The Wolves head back home, first in a red out night opposite Central Washington on Jan. 18 and an alumni night game against Northwest Nazarene on Jan. 20.

 

Contact the author at journalsports@wou.edu