{"id":24863,"date":"2021-12-07T15:29:20","date_gmt":"2021-12-07T23:29:20","guid":{"rendered":"https:\/\/wou.edu\/provost\/?page_id=24863"},"modified":"2024-01-23T15:13:04","modified_gmt":"2024-01-23T23:13:04","slug":"program-marketing","status":"publish","type":"page","link":"https:\/\/wou.edu\/provost\/program-marketing\/","title":{"rendered":"Program Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;28px||22px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px||true|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|600|||||||&#8221; min_height=&#8221;44px&#8221; custom_margin=&#8221;||7px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Academic Program Marketing<\/h1>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#d3d3d3&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;19%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Current Projects (2023-24)&#8221; image=&#8221;https:\/\/wou.edu\/provost\/files\/2021\/01\/icon-remote_learning.png&#8221; _builder_version=&#8221;4.21.0&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;22px&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;#current&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Marketing Resources&#8221; image=&#8221;https:\/\/wou.edu\/provost\/files\/2021\/01\/icon-free_tutoring.png&#8221; _builder_version=&#8221;4.16&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;22px&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;#resources&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][et_pb_blurb title=&#8221;Proposals for 2023-24 Projects&#8221; image=&#8221;https:\/\/wou.edu\/provost\/files\/2021\/01\/icon-forms.png&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.21.0&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;22px&#8221; body_text_align=&#8221;center&#8221; body_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; link_option_url=&#8221;#proposals&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#000000&#8243; module_id=&#8221;current&#8221; _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;32px||32px||true|false&#8221; top_divider_style=&#8221;slant&#8221; top_divider_height=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; min_height=&#8221;44px&#8221; custom_margin=&#8221;||7px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Current Projects (2023-24)<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#d3d3d3&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;19%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#db0a29&#8243; header_2_font_size=&#8221;28px&#8221; header_3_font=&#8221;Montserrat|600||on|||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;16px&#8221; header_4_font=&#8221;Montserrat|500|||||||&#8221; header_4_text_color=&#8221;#db0a29&#8243; header_4_font_size=&#8221;29px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||||false|true&#8221; border_color_top=&#8221;#e7e7e7&#8243; border_color_right=&#8221;rgba(51,51,51,0.18)&#8221; border_color_bottom=&#8221;rgba(51,51,51,0.18)&#8221; border_color_left=&#8221;rgba(51,51,51,0.18)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><a href=\"https:\/\/docs.google.com\/document\/d\/e\/2PACX-1vQfbctyfCzS82CcafLYxQczbCAr0LLQLxd9ORrqWdIzvGWrwSfe_JGazqErH5_s6DyzqSla6Z7G324b\/pub\">Guide for Using Program Marketing Funds<\/a><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; header_2_font=&#8221;Montserrat||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#db0a29&#8243; header_2_font_size=&#8221;28px&#8221; header_3_font=&#8221;Montserrat|600||on|||||&#8221; header_3_text_align=&#8221;right&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;16px&#8221; header_4_font=&#8221;Montserrat|500|||||||&#8221; header_4_text_color=&#8221;#db0a29&#8243; header_4_font_size=&#8221;29px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;||||false|true&#8221; border_color_top=&#8221;#e7e7e7&#8243; border_color_right=&#8221;rgba(51,51,51,0.18)&#8221; border_color_bottom=&#8221;rgba(51,51,51,0.18)&#8221; border_color_left=&#8221;rgba(51,51,51,0.18)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><a href=\"https:\/\/airtable.com\/shr077dQCudMFRaaz\">Expense Reimbursement Request<\/a><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#000000&#8243; disabled_on=&#8221;off|off|off&#8221; module_id=&#8221;proposals&#8221; _builder_version=&#8221;4.17.6&#8243; custom_padding=&#8221;28px||22px|||&#8221; top_divider_style=&#8221;slant&#8221; top_divider_height=&#8221;16px&#8221; top_divider_flip=&#8221;horizontal&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; min_height=&#8221;44px&#8221; custom_margin=&#8221;||7px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Proposals<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Applicants for 2023-24 funds received the decision on their proposal in Spring 2023 and should refer to the information above on how to implement their project(s).<\/p>\n<p>Availability of funds for projects in future years is not guaranteed: if funding is available in the future, an announcement about the application process will be sent to the faculty listserv, likely in the winter term. In the meantime, if you are planning for future years, you can:<\/p>\n<ul>\n<li>Review the <a href=\"#create-success\">suggestions for creating a successful proposal<\/a><\/li>\n<li>Start to build a budget using the <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1enNcxFOCXSxy7Ob29akcO-BXI5nvOiz88Q8Wtp4GdRE\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">Itemized-Budget Template<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#d3d3d3&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;19%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.17.6&#8243; custom_margin_tablet=&#8221;||||false|true&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;||||false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;16px|16px|16px|16px|true|true&#8221; custom_padding_tablet=&#8221;|5%||5%|false|true&#8221; custom_padding_phone=&#8221;|5%||5%|false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_width_top=&#8221;7px&#8221; border_color_top=&#8221;#ce792b&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;rgba(51,51,51,0.18)&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(51,51,51,0.18)&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;rgba(51,51,51,0.18)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;||16px||false|false&#8221; custom_padding=&#8221;8px|8px|8px|8px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Timeline &amp; Deadlines<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><strong>March 7, 2022, by 5:00pm<\/strong><br \/>Proposals due (via <a href=\"https:\/\/forms.gle\/yMZN2WMeVHqTGfaT9\" target=\"_blank\" rel=\"noopener\">online application form<\/a>)<\/p>\n<p style=\"text-align: left\"><strong>April 8, 2022 (on or before)<\/strong><br \/>Decisions sent to applicants<\/p>\n<p style=\"text-align: left\"><strong>July 1, 2022<\/strong><br \/>Fiscal year begins, spending on projects can begin<\/p>\n<p style=\"text-align: left\"><strong>June 15, 2023<\/strong><br \/>Spending must be complete (materials received, benefits received, etc)<\/p>\n<p style=\"text-align: left\">\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;16px|16px|16px|16px|true|true&#8221; custom_padding_tablet=&#8221;|5%||5%|false|true&#8221; custom_padding_phone=&#8221;|5%||5%|false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_width_top=&#8221;7px&#8221; border_color_top=&#8221;#6aa0a5&#8243; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;rgba(51,51,51,0.18)&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(51,51,51,0.18)&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;rgba(51,51,51,0.18)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>The review committee will be prioritizing proposals that:<\/h4>\n<ol>\n<li>Have the potential to bring new students to WOU<\/li>\n<li>Have identified a target audience for marketing<\/li>\n<li>Can be implemented by faculty leads<\/li>\n<li>Have a strategy to recruit prospective students after initial contact with them is made<\/li>\n<li>The funds will be expended by June 15, 2023 (We are unable to roll awarded funding over to the next fiscal year, which will begin on July 1, 2023)<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;16px|16px|16px|16px|true|true&#8221; custom_padding_tablet=&#8221;|5%||5%|false|true&#8221; custom_padding_phone=&#8221;|5%||5%|false|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_width_top=&#8221;7px&#8221; border_color_top=&#8221;#7e9f4e&#8221; border_width_right=&#8221;1px&#8221; border_color_right=&#8221;rgba(51,51,51,0.18)&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;rgba(51,51,51,0.18)&#8221; border_width_left=&#8221;1px&#8221; border_color_left=&#8221;rgba(51,51,51,0.18)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/forms.gle\/yMZN2WMeVHqTGfaT9&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Application for 2022-23 Marketing Funds&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_use_icon=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/docs.google.com\/spreadsheets\/d\/1enNcxFOCXSxy7Ob29akcO-BXI5nvOiz88Q8Wtp4GdRE\/edit?usp=sharing&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Itemized-Budget Template&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_use_icon=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;#create-proposal&#8221; button_text=&#8221;Creating a Successful Proposal&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_use_icon=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;create-success&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;create-proposal&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|600|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;26px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Creating a Successful Proposal<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;|600|||||||&#8221; header_4_font_size=&#8221;20px&#8221; custom_padding=&#8221;16px|16px|8px|16px|false|true&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Identify your target audience<\/h4>\n<p>The first step in strategic marketing for your program is to identify your ideal student. Without that knowledge, marketing will be less effective because the right students will not be targeted.<\/p>\n<blockquote>\n<p>&#8220;In working with UCS and Admissions, we know that engineering students are typically ages 20-23, male, and were involved in math or computer science in high school and community college. To reach an underserved group of potential students, the engineering program intends to target 17-19 year-old women who were involved in science, business and similar topics in high school and are looking for an opportunity to make their mark in STEM fields.&#8221;<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;|600|||||||&#8221; header_4_font_size=&#8221;20px&#8221; custom_padding=&#8221;16px|16px|8px|16px|false|true&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Offer continued contact<\/h4>\n<p>It is just as important to offer continued contact with a potential student as it is to get their initial interest.<\/p>\n<blockquote>\n<p>&#8220;After a potential student makes first contact with our academic program to seek admissions information, we will follow up weekly using a communications calendar that offers additional opportunities to engage personally with the student.\u201d<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;|600|||||||&#8221; header_4_font_size=&#8221;20px&#8221; custom_padding=&#8221;16px|16px|8px|16px|false|true&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Identify a program champion<\/h4>\n<p>Having an enthusiastic, engaged program champion\u2014a faculty member, APA, or program coordinator\u2014improves the odds of getting funded.<\/p>\n<blockquote>\n<p>\u201cInquiries will be fielded and responded to within 24 hours by Jim Doe. He will also gather student contact information to be added to Slate in conjunction with Admissions. He will send out requested information and set up faculty meet-and-greets with prospective students to take place every Friday in spring term. He will receive a course release in spring term to allow time for this effort.\u201d <\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_4_font=&#8221;|600|||||||&#8221; header_4_font_size=&#8221;20px&#8221; custom_padding=&#8221;16px|16px|8px|16px|false|true&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Include an itemized budget<\/h4>\n<ul>\n<li>In your proposal, include both the total amount requested and an itemized budget.<\/li>\n<li>You are not required to use <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1enNcxFOCXSxy7Ob29akcO-BXI5nvOiz88Q8Wtp4GdRE\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">the template<\/a> for your itemized budget (although you can!). However, if you do not use the template, we recommend that you provide the budget information in a similar format.\u00a0E.g. if you wish to describe the budgeted items in a narrative format, also include a list or table of the items and their costs.<\/li>\n<li>For costs that are estimates, describe what the estimate is based on.<\/li>\n<li>If your proposal includes multiple projects, include a subtotal for each project so that if one is not funded, the other projects could still be funded.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;|600|||||||&#8221; header_4_font_size=&#8221;20px&#8221; custom_padding=&#8221;16px|16px|8px|16px|false|true&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Attach feasible numbers to specific strategies<\/h4>\n<blockquote>\n<p>\u201cThe event we are proposing will have the capacity to bring 100 students to campus, which we anticipate yielding 30 admissions applications and 10 enrolled students\u201d<\/p>\n<\/blockquote>\n<p>Return on investment (ROI) can be difficult to quantify, but mechanisms exist to put a number on the recruitment concept. Explain specifically how you will measure ROI.<\/p>\n<blockquote>\n<p>\u201cAfter we bring students to campus for Criminal Justice Exploration Day, we will continue to contact participants and track which of them enroll in WOU after graduating high school or transfer to WOU after community college. We will do this though personal contact, Admissions information and other tools as spearheaded by APA Janet Doe.\u201d<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;|600|||||||&#8221; header_4_font_size=&#8221;20px&#8221; custom_padding=&#8221;16px|16px|8px|16px|false|true&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Plan for long-term success<\/h4>\n<p>Proposals that include mechanisms for long-term success are more likely to be funded. E.g., plans to retain enrolled students as well as recruiting new ones, or a postcard that can be used over several years.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#000000&#8243; module_id=&#8221;resources&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;slant&#8221; top_divider_height=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; header_2_font=&#8221;Montserrat|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; min_height=&#8221;44px&#8221; custom_margin=&#8221;||7px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Marketing Resources &amp; Information<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#d3d3d3&#8243; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;19%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;To social media, or not to social media, that is the question.&#8221; button_url=&#8221;https:\/\/wou.edu\/marcom\/how-tos\/make-social-media-account\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Find the answer&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#7e9f4e&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;Social media guidelines&#8221; button_url=&#8221;https:\/\/wou.edu\/marcom\/social-media-guidelines-for-personal-and-professional-use\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Learn how&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ce792b&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Get the most out of your social media account and activities.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_cta title=&#8221;You don&#8217;t have to do this alone!&#8221; button_url=&#8221;https:\/\/wou.edu\/marcom\/work-request-form\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Work request&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#6aa0a5&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>MarCom is available to help with:<\/p>\n<ul style=\"text-align: left\">\n<li>Creating your proposal<\/li>\n<li>Implementing your plan<\/li>\n<li>Graphics and logos<\/li>\n<li>Website design<\/li>\n<li>Social media<\/li>\n<li>Marketing questions<\/li>\n<\/ul>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Academic Program Marketing Current Projects (2023-24)&#8230;<\/p>\n","protected":false},"author":957,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"splash-page.php","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_lmt_disableupdate":"no","_lmt_disable":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-24863","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wou.edu\/provost\/wp-json\/wp\/v2\/pages\/24863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wou.edu\/provost\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wou.edu\/provost\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wou.edu\/provost\/wp-json\/wp\/v2\/users\/957"}],"replies":[{"embeddable":true,"href":"https:\/\/wou.edu\/provost\/wp-json\/wp\/v2\/comments?post=24863"}],"version-history":[{"count":0,"href":"https:\/\/wou.edu\/provost\/wp-json\/wp\/v2\/pages\/24863\/revisions"}],"wp:attachment":[{"href":"https:\/\/wou.edu\/provost\/wp-json\/wp\/v2\/media?parent=24863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}