[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.6″ custom_padding=”4px|5%|30px|5%|false|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.19.3″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Follow these steps for Google and any other search engine to be able to find your site.<\/strong><\/h2>\nNote<\/strong>: Everyones Google algorithm is different depending on their own previous<\/span> searches. So you may search for one phrase and it populate on page 1 of Google and someone else searching for that same phrase might populate on page 8.<\/em><\/p>\nStep 1:<\/strong><\/span> Login to WordPress wou.edu\/wp-admin<\/a> and navigate to the page you would like to to add the SEO info for and click on the Edit Page link in the top black nav.<\/p>\n![\"Screenshot\"](\"https:\/\/wou.edu\/marcom\/files\/2023\/03\/screenshot1.jpg\")
<\/p>\n
Step 2:<\/strong><\/span> Scroll down to the Yoast SEO section. This is where you will enter a Focus keyphrase, the Slug, and Meta description. You will also want to change the title of your page from Home to your Focus keyphrase or at least part of it.<\/p>\n[\/et_pb_text][et_pb_button button_url=”#search-keywords” button_text=”Need help finding the right Focus keyphrase” _builder_version=”4.19.3″ _module_preset=”default” custom_margin=”34px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.3″ _module_preset=”default” custom_padding=”31px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n
Focus keyphrase:<\/h3>\n\n- 4 words that best describe your site<\/li>\n
- Appears in the title of your page<\/li>\n
- Appears in the first paragraph on your page<\/li>\n
- Appears in the Meta description<\/li>\n
- A few of those words appear in the Slug<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n
Slug:<\/h3>\n\n- This is what the url becomes<\/li>\n
- It has be all be lowercase and separate the words with a – and no spaces<\/li>\n
- Use 2 words from the Focus keyphrase<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n
Meta description:<\/h3>\n\n- This description is what shows up when someone Googles the site<\/li>\n
- 156 characters available (best to make it as close to that as possible)<\/li>\n
- Include the words from the Focus keyphrase<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.3″ _module_preset=”default” custom_padding=”19px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][dsm_text_divider header=”Bad Example” color=”#db0a29″ divider_weight=”3px” text_gap=”13px” _builder_version=”4.19.3″ _module_preset=”default” header_font=”|600|||||||” custom_margin=”||17px|||” global_colors_info=”{}”][\/dsm_text_divider][et_pb_image src=”https:\/\/wou.edu\/marcom\/files\/2023\/03\/Yoast2.jpg” alt=”Screenshot of Yoast plugin” title_text=”Yoast2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][dsm_text_divider header=”Good Example” color=”#db0a29″ divider_weight=”3px” text_gap=”13px” _builder_version=”4.19.3″ _module_preset=”default” header_font=”|600|||||||” custom_margin=”||17px|||” global_colors_info=”{}”][\/dsm_text_divider][et_pb_image src=”https:\/\/wou.edu\/marcom\/files\/2023\/03\/Yoast1.jpg” alt=”Screenshot of Yoast plugin” title_text=”Yoast1″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ background_color=”#f2f2f2″ custom_padding=”4px|5%|8px|5%|false|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.3″ _module_preset=”default” min_height=”1235px” custom_padding=”33px||35px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”search-keywords” _builder_version=”4.19.3″ _module_preset=”default” header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n
How to determine what Focus keyphrase to use<\/strong><\/h2>\nStep 1:<\/span><\/strong> Go to Google and type in the keywords you think people would be using to find your site.<\/p>\nStep 2:<\/strong><\/span> Read the descriptions of what the top non ad results populate. Grab keywords from those to help you formulate your own.\u00a0<\/p>\n![\"Google](\"https:\/\/wou.edu\/marcom\/files\/2023\/03\/Google-screenshot.jpg\")
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.6″ custom_padding=”4px|5%|56px|5%|false|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.3″ _module_preset=”default” custom_margin=”|auto|-17px|auto||” custom_padding=”43px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”search-keywords” _builder_version=”4.27.2″ _module_preset=”default” header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Delete old content<\/strong><\/h2>\nNote: <\/strong>Google and other search engines will continue to populate old pages and pdf files even if you don’t have links to them.\u00a0<\/em><\/p>\nStep 1:<\/strong><\/span> Login to WordPress wou.edu\/wp-admin<\/a> and select Media from the left navigation.<\/p>\n![\"Screenshot](\"https:\/\/wou.edu\/marcom\/files\/2023\/03\/Media-section.jpg\")
<\/p>\n
Step 2:<\/strong><\/span> Go through all the folders and main directory and delete old images and PDF files.<\/p>\nStep 3:<\/strong><\/span> Select Pages in the left navigation of WordPress.<\/p>\n![\"Screenshot](\"https:\/\/wou.edu\/marcom\/files\/2023\/03\/Pages-section.jpg\")
<\/p>\n
Step 1:<\/strong><\/span> Login to WordPress wou.edu\/wp-admin<\/a> and navigate to the page you would like to to add the SEO info for and click on the Edit Page link in the top black nav.<\/p>\n Step 2:<\/strong><\/span> Scroll down to the Yoast SEO section. This is where you will enter a Focus keyphrase, the Slug, and Meta description. You will also want to change the title of your page from Home to your Focus keyphrase or at least part of it.<\/p>\n [\/et_pb_text][et_pb_button button_url=”#search-keywords” button_text=”Need help finding the right Focus keyphrase” _builder_version=”4.19.3″ _module_preset=”default” custom_margin=”34px|||||” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.19.3″ _module_preset=”default” custom_padding=”31px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.3″ _module_preset=”default” header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.3″ _module_preset=”default” custom_padding=”19px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][dsm_text_divider header=”Bad Example” color=”#db0a29″ divider_weight=”3px” text_gap=”13px” _builder_version=”4.19.3″ _module_preset=”default” header_font=”|600|||||||” custom_margin=”||17px|||” global_colors_info=”{}”][\/dsm_text_divider][et_pb_image src=”https:\/\/wou.edu\/marcom\/files\/2023\/03\/Yoast2.jpg” alt=”Screenshot of Yoast plugin” title_text=”Yoast2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][dsm_text_divider header=”Good Example” color=”#db0a29″ divider_weight=”3px” text_gap=”13px” _builder_version=”4.19.3″ _module_preset=”default” header_font=”|600|||||||” custom_margin=”||17px|||” global_colors_info=”{}”][\/dsm_text_divider][et_pb_image src=”https:\/\/wou.edu\/marcom\/files\/2023\/03\/Yoast1.jpg” alt=”Screenshot of Yoast plugin” title_text=”Yoast1″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.3″ background_color=”#f2f2f2″ custom_padding=”4px|5%|8px|5%|false|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.3″ _module_preset=”default” min_height=”1235px” custom_padding=”33px||35px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”search-keywords” _builder_version=”4.19.3″ _module_preset=”default” header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n Step 1:<\/span><\/strong> Go to Google and type in the keywords you think people would be using to find your site.<\/p>\n Step 2:<\/strong><\/span> Read the descriptions of what the top non ad results populate. Grab keywords from those to help you formulate your own.\u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.6″ custom_padding=”4px|5%|56px|5%|false|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.3″ _module_preset=”default” custom_margin=”|auto|-17px|auto||” custom_padding=”43px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”search-keywords” _builder_version=”4.27.2″ _module_preset=”default” header_2_font_size=”23px” header_3_text_color=”#db0a29″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Note: <\/strong>Google and other search engines will continue to populate old pages and pdf files even if you don’t have links to them.\u00a0<\/em><\/p>\n Step 1:<\/strong><\/span> Login to WordPress wou.edu\/wp-admin<\/a> and select Media from the left navigation.<\/p>\n Step 2:<\/strong><\/span> Go through all the folders and main directory and delete old images and PDF files.<\/p>\n Step 3:<\/strong><\/span> Select Pages in the left navigation of WordPress.<\/p>\n<\/p>\nFocus keyphrase:<\/h3>\n
\n
Slug:<\/h3>\n
\n
Meta description:<\/h3>\n
\n
How to determine what Focus keyphrase to use<\/strong><\/h2>\n
<\/p>\nDelete old content<\/strong><\/h2>\n
<\/p>\n<\/p>\n