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The TOGETHER WE graphic treatment is a complement to the WOU standard Graphic Identity Guide and should be used for 2017-18.

Colors

The TOGETHER WE design heavily utilizes colors from WOU’s current university graphic standards. However, WOU gray should be used more frequently for large color elements.

Typography/Typeface/Fonts

Typography is important in conveying message and overall look. The university’s standard typefaces have been chosen for readability and ability to pair with the university’s logos.

  • Primary: Avenir (Lt Std) [Arial is an alternate]
  • Secondary: Minion [Garamond is an alternate]
  • Avoid: most script typefaces

The Tagline

The TOGETHER WE SUCCEED tagline should appear on all materials. There are two primary options to add the tagline to your design: 1. As part of the primary university mark, 2. Using the corner sticker – see below.

University mark and tagline

The primary university mark has been adapted to include the TOGETHER WE SUCCEED tagline. The tagline should never be manually added. Always use a downloaded version.

  • Download logos with tagline
  • Colors: multiple options exist
  • Note: The primary logo is only directly paired with TOGETHER WE SUCCEED
  • For use of additional taglines, use the standard university or your department-specific logo and a corner sticker (below).
  • The university’s graphic standards should always be applied.

Corner Sticker – main graphic element

Size and position

  • Color portion must be a minimum of 2 inches wide
  • Must be in the bottom right corner – bleed preferred, not required
  • When a bleed is not an option, position as close to printable edge as possible (1/4 inch margin suggested)

Color options

  • WOU Red or full black ONLY

Text options (no other phrases should be used in the corner sticker)

  • TOGETHER WE SUCCEED (standard)
  • TOGETHER WE ACHIEVE
  • TOGETHER WE LEARN
  • TOGETHER WE ENGAGE
  • TOGETHER WE LEAD
  • TOGETHER WE THRIVE

Other details:

  • Safe Zone: ¼ inch
  • Text should match angle when possible

Photography

Heavy use of photography is encouraged, specifically highlighting people.

General notes

  • To ensure proper usage of the brand and graphic treatment, templates can be found in our Downloads.
  • Request graphic design support by completing the “Work Request Form” at wou.edu/marcom. Select “graphic design” from the drop down.

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