The TOGETHER WE graphic treatment is a complement to the WOU standard Graphic Identity Guide and should be used for 2017-18.

 

Colors

The TOGETHER WE design heavily utilizes colors from WOU’s current university graphic standards. However, WOU gray should be used more frequently for large color elements.

• Primary colors: WOU Red and White
• Secondary colors: Black, WOU Gray and WOU Silver
• See the full color details at: https://wou.edu/marcom/publications/logoidentity-guide/

Typography/Typeface/Fonts

Typography is important in conveying message and overall look. The university’s standard typefaces have been chosen for readability and ability to pair with the university’s logos.

• Primary: Avenir (Lt Std) [Arial is an alternate]
• Secondary: Minion [Garamond is an alternate]
• Avoid: most script typefaces

The Tagline

The TOGETHER WE SUCCEED tagline should appear on all materials. There are two primary options to add the tagline to your design: 1. As part of the primary university mark, 2. Using the corner sticker – see below.

University mark and tagline

The primary university mark has been adapted to include the TOGETHER WE SUCCEED tagline. The tagline should never be manually added. Always use a downloaded version.

• Download logos with tagline
• Colors: multiple options exist
• Note: The primary logo is only directly paired with TOGETHER WE SUCCEED
• For use of additional taglines, use the standard university or your department-specific logo and a corner sticker (below).
• The university’s graphic standards should always be applied.

Corner Sticker – main graphic element

Size and position

• Color portion must be a minimum of 2 inches wide
• Must be in the bottom right corner – bleed preferred, not required
• When a bleed is not an option, position as close to printable edge as possible (1/4 inch margin suggested)

Color options

• WOU Red or full black ONLY

Text options (no other phrases should be used in the corner sticker)

• TOGETHER WE SUCCEED (standard)
• TOGETHER WE ACHIEVE
• TOGETHER WE LEARN
• TOGETHER WE ENGAGE
• TOGETHER WE LEAD
• TOGETHER WE THRIVE

Other details:

• Safe Zone: ¼ inch
• Text should match angle when possible

Photography

Heavy use of photography is encouraged, specifically highlighting people.

• Photos should convey togetherness, groups, diversity, community
• Photos can be found in the photo section of our toolkit.

General notes

• To ensure proper usage of the brand and graphic treatment, templates can be found in our Downloads.
• Request graphic design support by completing the “Work Request Form” at wou.edu/marcom. Select “graphic design” from the drop down.